Trying to get noticed by LLMs?

Clear positioning, persuasive messaging, and expert content that links your product to customer problems → this is how you get visible in AI search.

Now, teams are rushing to adapt. Everyone’s trying to “make it work” technically: 

✔ Schema markup

✔ FAQ sections and summaries 

✔ Answer-first headings

✔ Brand citations in high-authority outlets

All the schema markup and FAQ sections in the world won't help if your product lacks three critical elements:

Specific target audience – Who is it for?

Strong positioning – What makes you different?

Clear messaging – Can people instantly understand what you do?

Unique value proposition – Why should anyone choose you?

Without these fundamentals, readers (and AI) will look right through you.

You might get seen, but you won't get noticed.

We understand the skepticism. Comments like "LLMs change every week. Everything we write today could be outdated tomorrow" are fair concerns.

But the rules of quality content haven’t changed. 

The only change is that the gatekeeper has moved from Google to ChatGPT. 

Everything else remains rooted in the same timeless strategy – well-defined positioning and quality content that genuinely helps people.

LLMs make associations. If you want ChatGPT to recommend your product when someone asks, “What’s the best [X] for [Y]?”, you need to train it to connect your brand with that exact scenario.

Here's your action plan:

✔ Say exactly who you help and how you help them.

✔ Mirror the words and phrases your audience actually uses to describe their problem.

✔ Replace "we're the best" with proof: data, customer quotes, case studies. LLMs ignore "We're the best project management tool." They remember "We helped a Series A startup cut project delays by 40% in 90 days."

✔ Create content that genuinely solves problems. 

✔ Make your brand the go-to authority for a very specific topic. LLMs surface the most authoritative sources in each category.

✔ Reinforce your positioning and repeat your key messages across your website and guest posts so the pattern is impossible to miss.

This two-part system is what makes the difference between being invisible and being recommended:

Part 1. To get mentioned by ChatGPT, Gemini, or Perplexity, you first need a strong positioning core. This includes messaging, value proposition, and niche authority.

Part 2. Build expert content that proves your expertise, then amplify it through SEO, PR, community, and social channels.

This creates the LLM associations that train AI to connect your brand with the problems you solve, leading to more AI mentions when users ask.

Josh Blyskal analyzed 19 million citations from Google AI Mode, and the insights are eye-opening.

Key finding: The algorithm no longer relies only on top sites – it's looking for depth, expertise, and specificity. This is a real opportunity for those who create standout content.

Full study AI overview brand visibility factors (75K brands studied)

Many think GEO is simple until they face the real challenges behind it.

THE TILT