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Oliver Buchannon
Yuliia Kostik

Splits her time between work and horses. Turns out, strategy works the same in both worlds. Direction, trust, no room for ambiguity. The difference? A horse will let you know right away when your strategy is wrong (usually from about 1.5 meters in the air :)) Not the same in marketing...

Zmist & Copy: 2025 year in review

May 12, 2026

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2 min read

Zmist & Copy: 2025 year in review

A short recap of what changed, what we delivered, and where we’re going next.

Yuliia Kostik
Yuliia Kostik
If rankings drive your strategy, you don’t have one

May 12, 2026

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3 min read

If rankings drive your strategy, you don’t have one

Winning brands compete for mindshare.

Yuliia Kostik
Yuliia Kostik
Marketing agencies won't like this

May 11, 2026

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3 min read

Marketing agencies won't like this

The ugly truth agencies don't want to admit.

Yuliia Kostik
Yuliia Kostik
The founder's guide to LinkedIn

May 10, 2026

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3 min read

The founder's guide to LinkedIn

4 founder archetypes that attract customers on autopilot

Yuliia Kostik
Yuliia Kostik
Trying to get noticed by LLMs?

May 10, 2026

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2 min read

Trying to get noticed by LLMs?

Nothing works until you fix this first

Yuliia Kostik
Yuliia Kostik

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