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Oliver Buchannon
Yuliia Kostik

Splits her time between work and horses. Turns out, strategy works the same in both worlds. Direction, trust, no room for ambiguity. The difference? A horse will let you know right away when your strategy is wrong (usually from about 1.5 meters in the air :)) Not the same in marketing...

Design or content? Which one comes first?

Jun 29, 2026

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3 min read

Design or content? Which one comes first?

Start with design, and you'll build something beautiful that says nothing.

Yuliia Kostik
Yuliia Kostik
Trying to make AI content work? We found the bottleneck

May 28, 2026

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3 min read

Trying to make AI content work? We found the bottleneck

B2B content pros told us.

Yuliia Kostik
Yuliia Kostik
What happens when your employees start posting on LinkedIn

May 17, 2026

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4 min read

What happens when your employees start posting on LinkedIn

Ours did for 90 days. Here's what we've learned.

Yuliia Kostik
Yuliia Kostik
The 3 decisions behind every open, scroll, and click

May 17, 2026

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3 min read

The 3 decisions behind every open, scroll, and click

Why people open (and ignore) your newsletter

Yuliia Kostik
Yuliia Kostik
You can't outrank a market you don't understand

May 17, 2026

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3 min read

You can't outrank a market you don't understand

What our client did to build enterprise authority in Switzerland

Yuliia Kostik
Yuliia Kostik
8 things that've changed in marketing

May 17, 2026

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1 min read

8 things that've changed in marketing

If Matt Damon has to write for distracted viewers, imagine your content...

Yuliia Kostik
Yuliia Kostik
Zmist & Copy: 2025 year in review

May 12, 2026

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2 min read

Zmist & Copy: 2025 year in review

A short recap of what changed, what we delivered, and where we’re going next.

Yuliia Kostik
Yuliia Kostik
If rankings drive your strategy, you don’t have one

May 12, 2026

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3 min read

If rankings drive your strategy, you don’t have one

Winning brands compete for mindshare.

Yuliia Kostik
Yuliia Kostik
Marketing agencies won't like this

May 11, 2026

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3 min read

Marketing agencies won't like this

The ugly truth agencies don't want to admit.

Yuliia Kostik
Yuliia Kostik
The founder's guide to LinkedIn

May 10, 2026

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3 min read

The founder's guide to LinkedIn

4 founder archetypes that attract customers on autopilot

Yuliia Kostik
Yuliia Kostik
Trying to get noticed by LLMs?

May 10, 2026

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2 min read

Trying to get noticed by LLMs?

Nothing works until you fix this first

Yuliia Kostik
Yuliia Kostik

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